The FeedRoom Introduces Enterprise Communications Solution Featuring Live and On-Demand Web Video

Affordable Single-Platform Solution Offers Contemporary, Cost-Efficient Approach to Delivering Global Enterprise Communications

NEW YORK, NY (September 2, 2009) - The FeedRoom, a pioneer in online video communications, and a market leader in live streaming video and digital asset management, today announced a new subscription-based, Software-as-a-Service (SaaS) package designed to address the enterprise communications needs of globally dispersed organizations. The affordable offering combines the easy-to-use publishing, distribution and measurement capabilities of FeedRoom Studio with integrated live and on-demand Web video formats for more effective and cost-efficient employee, customer and partner communications in contextual, enterprise video “channels.”

Using Web video in corporate communications enables organizations to “do more with less” by eliminating the considerable limitations of traditional conferencing, satellite, email and event-based delivery methods. Today streaming video is being used to support a variety of internal communications, such as live town hall meetings and corporate TV “channels” that provide a knowledge base of news and information to global employees. External applications include executive presentations, live and recorded corporate events, and programs for sales and customer training and enablement. In all cases, Web video reduces travel costs and provides audiences with searchable, shareable video - available on-demand, across time zones and in multiple languages.

“Capitalizing on rapidly declining video production costs and the explosion of user-generated content, companies such as Bausch & Lomb, General Motors, Hewlett-Packard and others are seeing the added benefits of delivering information to employees, customers and partners in the same way they already consume it on the Internet, which is largely through Web video,” said Mark Portu, President and CEO of The FeedRoom. “High-quality video, whether it’s live or on-demand, is an effective way for business leaders to connect with global audiences; it’s measurable and allows viewers to fully engage in the experience by having the opportunity to watch, listen, rate and refer video to others.”

The new Enterprise Communication Channel Package is based on the extensive capabilities of the FeedRoom 4.0 Enterprise Video Platform, a scalable enterprise solution that integrates with content management systems, social and mobile media distribution tools, and popular Web analytics packages. The solution offers a variety of lightweight, user-customizable video players and the powerful FeedRoom Studio publishing application. Unlike consumer video-sharing sites, FeedRoom 4.0 ensures positive online brand experiences by providing maximum control over the distribution and measurement of video content.

Available immediately, the comprehensive Enterprise Communications Channel package provides capabilities for:

• Built-in video upload, transcode and podcast extraction;
• Optional Really Simple Upload (RSU) interface for publishing video created across the enterprise;
• Support for high-quality, on-demand and live streaming video, including the ability to record live events for later viewing;
• Highly customizable user experiences, featuring a range of player templates;
• Player embed capabilities to share and distribute video content to other sites and blogs;
• Configurable, password-protected podcast, Web and high-quality video downloads;
• Enterprise security module for limiting access to authenticated intranet and/or extranet users only;
• Syndication support via XML and RSS feeds to alert audiences that new content is available; and
• Full-service reporting to know what was watched and for how long.

FeedRoom 4.0 is flexible and upgradable to support all types of internal or external communications - or both - in a single-platform solution. Delivered in a SaaS model, the benefits of FeedRoom 4.0 for Fortune 1000 enterprises and government agencies include faster time to deployment, no additional infrastructure costs, reduced dependence on internal IT services for communications support, and access to The FeedRoom’s latest software releases and on-staff video experts. For an online demo of FeedRoom 4.0 Enterprise Video Platform, visit www.feedroom.com/page/request_evp_4.0_demo.

The FeedRoom Introduces Comprehensive Online Video Solution for Media Relations and Public Affairs

SaaS Offering Enables Fortune 1000 Enterprises and Government Agencies to Add Streaming Video and Broadcast-quality Downloads to Online Press Rooms in Minutes – at Half the Cost of Branded News Sites

NEW YORK, NY (July 22, 2009) – The FeedRoom, a pioneer in online video communications, and a market leader in live streaming video and digital asset management, today announced a new subscription-based, Software-as-a-Service (SaaS) offering designed to address the needs of media relations and public affairs professionals looking to add high-quality video to their Web sites and online press rooms. The value-priced offering combines the unique publishing, distribution and measurement capabilities that Fortune 1000 and government communicators require to ensure greater transparency, control and global reach within the changing news distribution landscape, including social networking sites, bloggers, mobile applications and other new media.

A recent study of more than 12,000 journalists and media representatives published by the Institute of Public Relations shows that corporate communicators remain key to helping journalists and editors identify and develop stories, with 94 percent reporting that they rely heavily on organizational Web sites for information. At the same time, the 2009 Online Newsroom Survey reveals that the desire for video by media has increased substantially over the previous year, with more than 80 percent of journalists now wanting to see video files.

“Using online video, in both live and on-demand formats, companies can aid journalists, bloggers and others in building stories, particularly if the video is easily accessible in the resolution and in the format required for broadcast or embedding,” said Mark Portu, President and CEO of The FeedRoom. “One method for addressing this has been the use of siloed, Internet TV channels. What communications professionals sacrifice with this approach, however, is a truly integrated strategy that ties together the marketing, branding and PR initiatives of an organization in more creative and controlled ways – and at significantly lower cost.”

The ability to quickly add video to a virtual press room, produce live news conferences or enable media to directly download high-resolution, broadcast-quality video from an organization’s own site provides greater context, as well as measurement in the form of real-time data on traffic, audience and views. Available immediately, the comprehensive offering includes capabilities for:

• Fully customizable user experiences, including a range of player templates;
• Secure media download features for podcast, Web and broadcast-quality video;
• Syndication support via XML and video RSS feeds;
• Support for high-quality, on-demand and live streaming video;
• Registration capabilities with approval and communications processes;
• Advanced reporting integration with industry standard measurement services and tools.

The new solution is based on the extensive capabilities of FeedRoom 4.0 Enterprise Video Platform^TM, a scalable enterprise video solution that integrates seamlessly with existing content management systems, social media distribution and community tools, and leading Web analytics solutions. The flexible system supports a variety of highly customizable, lightweight video players and the powerful, easy-to-use FeedRoom Studio^TM publishing application. Unlike consumer video-sharing sites, FeedRoom 4.0 ensures positive online brand experiences by providing maximum control over the distribution and measurement of video content for marketing, public relations and corporate communications.

“A well-thought out, online press room can be a great resource to both journalists and PR teams alike,” adds Portu. “With ten years of experience working with leading brands to support their news and crisis communications efforts, we’ve seen a growing number of customers, such as General Motors, Intel, Hewlett-Packard, Yum! Brands, The Pentagon and others, able to address the new media landscape more efficiently, while also significantly enhancing the value of their sites for journalists by creating an integrated online media experience.”

White Paper: The Benefits of Video-Enabling Your Virtual Press Room

Download a complimentary copy of “The Benefits of Video-Enabling Your Virtual Press Room: Capitalizing on Digital Media in the Age of Transparency, Social Networking and the 24/x News Cycle ” at www.feedroom.com. This paper discusses methods for making online video an essential part of an integrated, cross-media communications strategy.

http://www.feedroom.com/page/07_09_PR_Solution